Dominic Zamora's CSIT 155-2020 Blog

I think that out of the marketing tools listed, I would have the most use out of Google My Business and Linkedin. Due to my business exclusively being an online service, I won’t have a need for Yelp or Google Maps. Other services I think will most benefit my business strategy are Acquire, Nextiva, Viewflux, and Sketch App. Acquire, Nextiva, and Viewflux are perfect for my online communication with customers with the ability to utilize live and video chat, this will allow me to discuss design plans with potential customers. The chatbots will allow me to direct calls to the correct category of service. The SketchApp is a tool which will allow me to effectively make designs to fit within my desired aesthetic. I will be able to have more control and clarity for my mobile or website structure.

The hashtags I repeated throughout the posts were #guitarblank, #ggblanks, #electricguitar,  #handmadeguitars, #woodworker, #handcraftedguitars, #guitarsofinstagram, #luthier, #metal, and  #rock. I recycled these examples from observing other successful business pages. I used post-specific hashtags as well pertaining to the material, feeling, or action taking place in the post. I wanted to add my posts around 4-5pm, where most people are getting off from work, school and now have time to spend online browsing. I also added a post at night since most people tend to check their social media right in the morning, this should then be followed up by either an afternoon post or evening post. Using hashtags, I have already noticed an increase in reach and engagement on the page. The power of the hashtag is definitely an incredible and essential tool to grow a page from nothing.

JML Guitars JML Guitars is run by Jay Lewis, a solo luthier of electric guitars. He promotes his work on his page while also sharing pieces of his normal life. He is the only craftsman in his company where he builds handmade guitars. His work is also promoted and sold on popular music retailers like Reverb and Etsy. His account has 10.4k followers, but his posts only tend to have up to 400-1,500. With exceptions to his more popular posts reaching above 3,000 views but consistent with his normal amount of likes. He is very consistent with a daily posting schedule and receives the most likes when he shows off the finished product. He works with various popular artists and tagging them in his posts. In return, I’m sure the artist will reciprocate the same on his page, which will gain him more likes and followers. This tends to be where he gets his most response. The amount of comments on average is 20 comments, ranging from 2-50. The most frequent hashtags he uses are, #customguitars,