Week 6
Post Reach is the measure of how frequently your posts/advertisements are appearing in others news feeds. Post Engagement is the measure of how often people will interact with your account like views, comments, likes, and shares. Instead of compiling data on how far your influence is spreading, engagement is about personal interaction between user and business. This is important because it’s responsible for tracking people interested in your business. It can also define which posts are most impactful to your viewers. The engagement feature’s role is to give the business the ability to automatically receive instant data on what is most popular or impactful to people in your posts.
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