Week 13: P.1

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When I’m scrolling through the feed, what catches my eye in the periphery is the clean cut illustrations, solid color palette, and HD photos as a stark contrast from my personal feed. Usually my attention is drawn to the items I’m subconsciously looking for. This is why it’s important to make it clear what you are providing so it is not easily ignored but also to not be too overwhelming on the rest of the page. Consistent structure and color palette will also allow for your ad’s to become easily recognizable. The models in the photo ad’s are meant to capture and relate to the application of their service/product in normal life. Instead of flashy fonts, caps lock explanations, and incorrectly contrasted colors to convince the viewer, it's important to convince the viewer how incorporating their service/product is an appeal they manifest for themselves. Clicking on links in the professional ad’s would send me to a well structured, professional website, but sometimes I would be sent to a less than professional, un-secure website. While newspapers, magazines, billboards, radio, and TV have proven their method over time to be effective, social media is now the standard of the times and provides a cheaper, smarter method of personal ad selection.  Some of the ad’s also come with a survey asking the viewer for their opinion to hone in on personal tastes. While older methods rely on chance, money, popularity, and time to provide an advertisement, it's limiting to businesses who can’t afford that gamble. Social media services like Facebook and Instagram will read your interests through your views, who you follow, and what you like or “heart” to collect the most likely products you would consider purchasing. They even provide methods of easy payment straight to their shopping site where it is easier to buy impulsively instead of going through a long process.

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