Week 14

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An Objective in Advertising is divided between, to inform, to persuade, and to remind. To inform is to educate based on benefits of a product while persuasive is meant to convince the customer to switching brands/products/loyalty to another. Reminder Advertising is used to remind a customer of their need for the product/service. My objective with my advertisement campaign is to persuade the customer with a financially viable option for custom instrument design. I want them to question the authenticity of other brands and retail options when it comes to the quality and prices.




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