Week 3: P.2

-

Fender

https://www.fender.com/

As one of the most influential and recognizable guitar companies in the world, their influence on social media is just as large as it is in the industry. Founded in 1946, it has been a staple to beginner and skilled players. Those same players representing and advertising the company using the guitars in shows, promoting its distinct sound.

They list…
Facebook with over 3 million followers, Last Posted (2/10)
Twitter with 658k followers, Last Posted (2/10)
Instagram with 2 million followers, Last Posted (2/10)
Youtube with 601k subscribers, Last Posted (2/9)
Pinterest with 14,000 followers
Snapchat & Tumblr

All profiles are updated daily. Of which all sites are very popular social platforms with Snapchat being a minor exception, due to the nature of being a preferably personal platform. With their popularity, they are actively keeping fans up to date with latest gear releases and sponsored musicians to advertise their product.

Gibson

https://www.gibson.com/

Founded in 1894, Gibson is an International giant of the music industry rivaling Fender, for players who prefer a warmer sound, different from Fender's brighter sounding models. Recovering from a bankruptcy, their fans still hold their loyalty to the brand. Their instruments tend to have a more vintage look but clean sound, making it a staple to Classic Hard Rock fans.

They list...
Facebook with almost 8 million followers, Last posted (2/10)
Twitter with 1 million followers, Last Posted (2/10)
Instagram with 2.4 million followers, Last Posted (2/10)
Youtube with 151k subscribers (2/6)

Both Twitter, Facebook, and Instagram are linked in the same posts and advertised products, guessing it is used for broader communication to fans. But they have no variety between each platform, it is all identical posts and products. Youtube is where they make their quality content and posts, but with little influence on the platform means you are wasting time on that platform rather than focusing on the other accounts that have access to millions of viewers.

Ibanez

https://www.ibanez.com/usa/

Established in 1929, Ibanez, a lesser known but still considered one of the major companies in the market of music technology, is known for their unique designs as an alternative to older or classic model like Gibson and Fender. Their products also provide the setup for an over-driven tone for aspiring or professional musicians. This specializes them in quirky guitars and uncommon technology which is meant to draw attention to their brand.

They list...
Facebook with over 1 million followers, Last Posted (2/10)
Twitter with 235k followers, Last Posted (1/19)
Instagram with 852k followers, Last Posted (2/10)
Youtube with 102k subscribers, Last Posted (1/30)

Ibanez seems to prioritize Facebook and Instagram, with that being their largest platform. It is easier to seek and contact skilled musicians to promote products on these two. Youtube and Twitter on one hand is spaced with their posts, Twitter is used as a proxy to link Facebook posts, respond to fan opinions. Youtube is used also to demonstrate their products and promote artists, but mostly professional and recognizable artists for example Steve Vai.

Epiphone

https://www.epiphone.com/

Since 1873, Epiphone has been a first choice to many seeking out quality instruments in a budget. Originally an independent company was then bought by Gibson in 1957, which gave Epiphone access to Gibson model guitars, which tend to be in the thousands of dollars range, for musicians on a budget. Although a small company with small influence online, their fame comes from their quality low budget guitars.

They list...
Facebook with 600k followers, Last posted (2/7)
Twitter with 226k followers, Last posted (2/10)
Instagram with 558k followers, Last posted (2/7)
Youtube with 66k followers, Last posted (1/17)

Just like Gibson, Facebook, Twitter, and Instagram contain the same content as the other, mainly used in promoting guitars, some artists, and upcoming shows. Their Youtube contains demos and interviews with musicians trying the instrument to show it off to the fans.

Taylor Guitars

https://www.taylorguitars.com/

Established in 1974, they are a small guitar company local to San Diego, they are one of high quality and uniqueness for their classic acoustic guitars.

They list...
Facebook with 464k followers, Last posted (2/10)
Instagram with 546k followers, Last posted (2/10)
Youtube with 61k subcribers (1/29)

Between platforms they have a variety of content for people to enjoy like lessons, local artist sponsership, and new models of instruments. With Facebook and Instagram being the top platforms the company has, their content is the same sometimes, to reach a broader audience, but keep it fresh for different platforms. This forces the curious to explore more about the company.

Comments

Post a Comment

Popular posts from this blog

Week 7: P.1

-
Stewmac:  Large distributor of tools and parts for luthiers. Tropical Exotic Hardwoods of Latin America, LLC:  Is a locally owned business that sells exotic lumber in large quantities. Saroyan Hardwoods:  Another locally owned business that has a wide collection of mainly construction, but decorative and exotic lumber as well San Diego Fine Woodworkers Association:  This association is a collection of woodworking members in North County. This would allow an avenue for esteemed woodworkers to recommend my business to other craftsmen. Sweetwater:  A go to business for quality musical equipment. With their audience, offering to sell our products on their site would allow my business to increase its range of influence. Rollingstones Magazine:  The top magazine for all musicians, especially for guitarists. This magazine could be a great way to eventually promote our product. NAMM:  the National Association of Music Merchants is a yearly convention that
Read more

Week 4: P.1

-
http://gatesnfences.com/ "GatesnFences" is a company that provides the service/product of iron gate construction, with credentials like contracts with Disney. But their lack of passion in the website, in turn, makes them lose credibility. First, there is a lack of consistency with font, text color, and contrast. Next, they have animations going through titles, links, and text with poor contrast. Their main text color is black with links painted in blue, a normal practice. But the description of the business takes up the entirety of the screen with it being in an incredibly wide format and small text. Another confusing navigation problem is the incredibly large list in the directory that would overwhelm anyone scrolling through. With colors like a red background and white text makes it hard to follow. Images appear amateur and at different angles, this makes it confusing to look at. Improvements would be to organize the main information at the home site, put it in readable p
Read more

Week 6

-
Post Reach is the measure of how frequently your posts/advertisements are appearing in others news feeds. Post Engagement is the measure of how often people will interact with your account like views, comments, likes, and shares. Instead of compiling data on how far your influence is spreading, engagement is about personal interaction between user and business. This is important because it’s responsible for tracking people interested in your business. It can also define which posts are most impactful to your viewers. The engagement feature’s role is to give the business the ability to automatically receive instant data on what is most popular or impactful to people in your posts.
Read more