Week 4: P.2

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Amazon

https://www.amazon.com/ref=nav_logo

Amazon is now a giant in the distributional industry and everyday online shopping. Their success and efficiency in their website design has proved to be effective with 112 million users in the U.S. alone in 2019. They provide a massive stock of everyday items that will be delivered incredibly fast, with or without Amazon Prime Membership. When opening their main site without an account, you are greeted by a gradient of Navy blue on the top directory, a light blue downward fading into a slight grey white background with a slide show of Amazon products and customer favorites. The other sections scrolling downward displays a wide array of categories, creating a clear concept of the service they provide.
At the top directory the first listed link is to their deals only available for the day. If a customer see’s an item they want on sale they are more likely to purchase it even if it wasn’t on the customer’s list. Amazon is also known for its incredible customer service. Instead of navigating the contacts then sorting through different lines to call asking if you’re eligible for a refund, you can print out the return postage tag and drop it off at the nearest postal service to receive a refund. I continue to purchase most of my basic items on Amazon since it is a reliable service that is constantly delivering products I need in record time. Their wide array of items and categories to choose from also makes it a better alternative than searching out at different stores to find the basic items you need.
The only improvements I would make to the site would be to simplify the color pallete. I believe the home page color gradient should be a foundation to the other pages. Also, creating a colored background on the product’s image rather than having the pure white background behind each listed item. Another method would be to do the same idea but to the prices to embolden the text and draw in the eye.



Bandsintown

https://www.bandsintown.com/en

Bandsintown is a service that provides a list of local shows and artists near a user’s location. At the top of the home page is the logo with an explanation of what they provide. First listed is, “Popular Events Near (your location)”, an updated news section, and a genre directory. Each section pans horizontally, mainly using light blue and black text. Each horizontal section also has its own side scrolling bars, this makes it easier to navigate instead of finding it at the bottom of the page. On the genre directory, each icon is consistent is the aesthetic and a comfortable opaque colored icon, in the background, photos of models.
In the Popular event categories, each artist they provide has the date on the corner, reducing the amount of clicking for the viewer to find a date on the tour list. Scrolling down, you find a list of regular events without that addition, but still provided with city locations. To provide the date in each of the regular events sections, without clicking, would improve navigation. On each horizontal section has a view all link, the list is the same format as the list of events when scrolling down. They have Instagram, Twitter, and Facebook listed at the bottom. When creating an account, you can link your Apple Music or Spotify and it will automatically track artists you listen to frequently and recommend artists similar to your favorites.
Their About section, located at the bottom of the home page, is incredibly well organized with its presentation. Each section is aligned to fit a symmetrical section of the page with a consistent format of backgrounds positioned. First with a photo and below and a section with a soft color palette, with each turning into a multiple colored gradient.
I come back to this site because of its resources and wide range of artists it allows you to track. They will immediately contact you through email or through app notifications and they have been my main method of finding shows since. In the past, I used another app/site more frequently called SeatGeek. Although their site and business is not designed poorly, I couldn’t find the artists I listen to through their list since they mainly promote stadium venues. With Bandsintown, I have instant access to my favorite artists, local artists, and lesser known artists playing near me. They also list the more popular artists as well, so you get more resources for less. In addition, they don’t charge a heavy service fee as the third party. Instead, on the artist event page, it links directly to the service with the best deals.
Another improvement I would suggest is to reduce the amount of scrolling and import higher resolution pictures/text boxes on the About page. The color contrast and positioning is done very well, but I found that when I was in full screen, the photos and icons were noticeably low resolution.

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