Dominic Zamora's CSIT 155-2020 Blog

I think that out of the marketing tools listed, I would have the most use out of Google My Business and Linkedin. Due to my business exclusively being an online service, I won’t have a need for Yelp or Google Maps. Other services I think will most benefit my business strategy are Acquire, Nextiva, Viewflux, and Sketch App. Acquire, Nextiva, and Viewflux are perfect for my online communication with customers with the ability to utilize live and video chat, this will allow me to discuss design plans with potential customers. The chatbots will allow me to direct calls to the correct category of service. The SketchApp is a tool which will allow me to effectively make designs to fit within my desired aesthetic. I will be able to have more control and clarity for my mobile or website structure.

The hashtags I repeated throughout the posts were #guitarblank, #ggblanks, #electricguitar,  #handmadeguitars, #woodworker, #handcraftedguitars, #guitarsofinstagram, #luthier, #metal, and  #rock. I recycled these examples from observing other successful business pages. I used post-specific hashtags as well pertaining to the material, feeling, or action taking place in the post. I wanted to add my posts around 4-5pm, where most people are getting off from work, school and now have time to spend online browsing. I also added a post at night since most people tend to check their social media right in the morning, this should then be followed up by either an afternoon post or evening post. Using hashtags, I have already noticed an increase in reach and engagement on the page. The power of the hashtag is definitely an incredible and essential tool to grow a page from nothing.

JML Guitars JML Guitars is run by Jay Lewis, a solo luthier of electric guitars. He promotes his work on his page while also sharing pieces of his normal life. He is the only craftsman in his company where he builds handmade guitars. His work is also promoted and sold on popular music retailers like Reverb and Etsy. His account has 10.4k followers, but his posts only tend to have up to 400-1,500. With exceptions to his more popular posts reaching above 3,000 views but consistent with his normal amount of likes. He is very consistent with a daily posting schedule and receives the most likes when he shows off the finished product. He works with various popular artists and tagging them in his posts. In return, I’m sure the artist will reciprocate the same on his page, which will gain him more likes and followers. This tends to be where he gets his most response. The amount of comments on average is 20 comments, ranging from 2-50. The most frequent hashtags he uses are, #customguitars, ...

Stewmac:  Large distributor of tools and parts for luthiers. Tropical Exotic Hardwoods of Latin America, LLC:  Is a locally owned business that sells exotic lumber in large quantities. Saroyan Hardwoods:  Another locally owned business that has a wide collection of mainly construction, but decorative and exotic lumber as well San Diego Fine Woodworkers Association:  This association is a collection of woodworking members in North County. This would allow an avenue for esteemed woodworkers to recommend my business to other craftsmen. Sweetwater:  A go to business for quality musical equipment. With their audience, offering to sell our products on their site would allow my business to increase its range of influence. Rollingstones Magazine:  The top magazine for all musicians, especially for guitarists. This magazine could be a great way to eventually promote our product. NAMM:  the National Association of Music Mer...

Post Reach is the measure of how frequently your posts/advertisements are appearing in others news feeds. Post Engagement is the measure of how often people will interact with your account like views, comments, likes, and shares. Instead of compiling data on how far your influence is spreading, engagement is about personal interaction between user and business. This is important because it’s responsible for tracking people interested in your business. It can also define which posts are most impactful to your viewers. The engagement feature’s role is to give the business the ability to automatically receive instant data on what is most popular or impactful to people in your posts.

Armstrong Garden Centers’ site gives the aesthetic of a more local but professional business. With its history venturing back to 1889, the white background, olive green text, and professionally done pictures displayed proves this. Armstrong advertises for new employees with a list of benefits and a layout of their system through external links and a YouTube video. Their main market is with the garden hobbyist, small gardening businesses, and home landscaping. RanchoVistaNursery is also a local/professional growing business, with 40 years of experience. RanchoVistaNursery specializes in high quality consumer and retailer stock Cacti or Succulents. Their site is decorated with a background of antique wood and a foreground of white with the resemblance of paper. In addition, their images are well done and placed evenly and aligned comfortably with the text and aligned consistently. The aesthetic resembles a scrapbook, giving a rustic/modern look. They also use a multitude of different f...

Amazon https://www.amazon.com/ref=nav_logo Amazon is now a giant in the distributional industry and everyday online shopping. Their success and efficiency in their website design has proved to be effective with 112 million users in the U.S. alone in 2019. They provide a massive stock of everyday items that will be delivered incredibly fast, with or without Amazon Prime Membership. When opening their main site without an account, you are greeted by a gradient of Navy blue on the top directory, a light blue downward fading into a slight grey white background with a slide show of Amazon products and customer favorites. The other sections scrolling downward displays a wide array of categories, creating a clear concept of the service they provide. At the top directory the first listed link is to their deals only available for the day. If a customer see’s an item they want on sale they are more likely to purchase it even if it wasn’t on the customer’s list. Amazon is also known for its ...