Dominic Zamora's CSIT 155-2020 Blog

An Objective in Advertising is divided between, to inform, to persuade, and to remind. To inform is to educate based on benefits of a product while persuasive is meant to convince the customer to switching brands/products/loyalty to another. Reminder Advertising is used to remind a customer of their need for the product/service. My objective with my advertisement campaign is to persuade the customer with a financially viable option for custom instrument design. I want them to question the authenticity of other brands and retail options when it comes to the quality and prices.

When I’m scrolling through the feed, what catches my eye in the periphery is the clean cut illustrations, solid color palette, and HD photos as a stark contrast from my personal feed. Usually my attention is drawn to the items I’m subconsciously looking for. This is why it’s important to make it clear what you are providing so it is not easily ignored but also to not be too overwhelming on the rest of the page. Consistent structure and color palette will also allow for your ad’s to become easily recognizable. The models in the photo ad’s are meant to capture and relate to the application of their service/product in normal life. Instead of flashy fonts, caps lock explanations, and incorrectly contrasted colors to convince the viewer, it's important to convince the viewer how incorporating their service/product is an appeal they manifest for themselves. Clicking on links in the professional ad’s would send me to a well structured, professional website, but sometimes I would be sent t

I think that out of the marketing tools listed, I would have the most use out of Google My Business and Linkedin. Due to my business exclusively being an online service, I won’t have a need for Yelp or Google Maps. Other services I think will most benefit my business strategy are Acquire, Nextiva, Viewflux, and Sketch App. Acquire, Nextiva, and Viewflux are perfect for my online communication with customers with the ability to utilize live and video chat, this will allow me to discuss design plans with potential customers. The chatbots will allow me to direct calls to the correct category of service. The SketchApp is a tool which will allow me to effectively make designs to fit within my desired aesthetic. I will be able to have more control and clarity for my mobile or website structure.

The hashtags I repeated throughout the posts were #guitarblank, #ggblanks, #electricguitar,  #handmadeguitars, #woodworker, #handcraftedguitars, #guitarsofinstagram, #luthier, #metal, and  #rock. I recycled these examples from observing other successful business pages. I used post-specific hashtags as well pertaining to the material, feeling, or action taking place in the post. I wanted to add my posts around 4-5pm, where most people are getting off from work, school and now have time to spend online browsing. I also added a post at night since most people tend to check their social media right in the morning, this should then be followed up by either an afternoon post or evening post. Using hashtags, I have already noticed an increase in reach and engagement on the page. The power of the hashtag is definitely an incredible and essential tool to grow a page from nothing.

JML Guitars JML Guitars is run by Jay Lewis, a solo luthier of electric guitars. He promotes his work on his page while also sharing pieces of his normal life. He is the only craftsman in his company where he builds handmade guitars. His work is also promoted and sold on popular music retailers like Reverb and Etsy. His account has 10.4k followers, but his posts only tend to have up to 400-1,500. With exceptions to his more popular posts reaching above 3,000 views but consistent with his normal amount of likes. He is very consistent with a daily posting schedule and receives the most likes when he shows off the finished product. He works with various popular artists and tagging them in his posts. In return, I’m sure the artist will reciprocate the same on his page, which will gain him more likes and followers. This tends to be where he gets his most response. The amount of comments on average is 20 comments, ranging from 2-50. The most frequent hashtags he uses are, #customguitars,

Stewmac:  Large distributor of tools and parts for luthiers. Tropical Exotic Hardwoods of Latin America, LLC:  Is a locally owned business that sells exotic lumber in large quantities. Saroyan Hardwoods:  Another locally owned business that has a wide collection of mainly construction, but decorative and exotic lumber as well San Diego Fine Woodworkers Association:  This association is a collection of woodworking members in North County. This would allow an avenue for esteemed woodworkers to recommend my business to other craftsmen. Sweetwater:  A go to business for quality musical equipment. With their audience, offering to sell our products on their site would allow my business to increase its range of influence. Rollingstones Magazine:  The top magazine for all musicians, especially for guitarists. This magazine could be a great way to eventually promote our product. NAMM:  the National Association of Music Merchants is a yearly convention that

Post Reach is the measure of how frequently your posts/advertisements are appearing in others news feeds. Post Engagement is the measure of how often people will interact with your account like views, comments, likes, and shares. Instead of compiling data on how far your influence is spreading, engagement is about personal interaction between user and business. This is important because it’s responsible for tracking people interested in your business. It can also define which posts are most impactful to your viewers. The engagement feature’s role is to give the business the ability to automatically receive instant data on what is most popular or impactful to people in your posts.

Armstrong Garden Centers’ site gives the aesthetic of a more local but professional business. With its history venturing back to 1889, the white background, olive green text, and professionally done pictures displayed proves this. Armstrong advertises for new employees with a list of benefits and a layout of their system through external links and a YouTube video. Their main market is with the garden hobbyist, small gardening businesses, and home landscaping. RanchoVistaNursery is also a local/professional growing business, with 40 years of experience. RanchoVistaNursery specializes in high quality consumer and retailer stock Cacti or Succulents. Their site is decorated with a background of antique wood and a foreground of white with the resemblance of paper. In addition, their images are well done and placed evenly and aligned comfortably with the text and aligned consistently. The aesthetic resembles a scrapbook, giving a rustic/modern look. They also use a multitude of different f

Amazon https://www.amazon.com/ref=nav_logo Amazon is now a giant in the distributional industry and everyday online shopping. Their success and efficiency in their website design has proved to be effective with 112 million users in the U.S. alone in 2019. They provide a massive stock of everyday items that will be delivered incredibly fast, with or without Amazon Prime Membership. When opening their main site without an account, you are greeted by a gradient of Navy blue on the top directory, a light blue downward fading into a slight grey white background with a slide show of Amazon products and customer favorites. The other sections scrolling downward displays a wide array of categories, creating a clear concept of the service they provide. At the top directory the first listed link is to their deals only available for the day. If a customer see’s an item they want on sale they are more likely to purchase it even if it wasn’t on the customer’s list. Amazon is also known for its

http://gatesnfences.com/ "GatesnFences" is a company that provides the service/product of iron gate construction, with credentials like contracts with Disney. But their lack of passion in the website, in turn, makes them lose credibility. First, there is a lack of consistency with font, text color, and contrast. Next, they have animations going through titles, links, and text with poor contrast. Their main text color is black with links painted in blue, a normal practice. But the description of the business takes up the entirety of the screen with it being in an incredibly wide format and small text. Another confusing navigation problem is the incredibly large list in the directory that would overwhelm anyone scrolling through. With colors like a red background and white text makes it hard to follow. Images appear amateur and at different angles, this makes it confusing to look at. Improvements would be to organize the main information at the home site, put it in readable p

Fender https://www.fender.com/ As one of the most influential and recognizable guitar companies in the world, their influence on social media is just as large as it is in the industry. Founded in 1946, it has been a staple to beginner and skilled players. Those same players representing and advertising the company using the guitars in shows, promoting its distinct sound. They list… Facebook with over 3 million followers, Last Posted (2/10) Twitter with 658k followers, Last Posted (2/10) Instagram with 2 million followers, Last Posted (2/10) Youtube with 601k subscribers, Last Posted (2/9) Pinterest with 14,000 followers Snapchat & Tumblr All profiles are updated daily. Of which all sites are very popular social platforms with Snapchat being a minor exception, due to the nature of being a preferably personal platform. With their popularity, they are actively keeping fans up to date with latest gear releases and sponsored musicians to advertise their product. Gibson

During a business to customer interaction, especially online, it is the responsibility of the business to insure that the customer is consistently updated and informed when technicalities come from their end. Its frustrating when it takes months to get a response from a business on email. Generally, it will make the customer feel unimportant and will most likely consider a competitor's service/product rather than the other's, for good reason.  I had a similar situation with a small business selling clothes online, it was a hoodie and few shirts, although I don't remember which business it was.  When I confirmed the order with a shipping time of 10-15 business days (couldn't afford that $40 two day shipping), or around 3 weeks, but 3 months went by with multiple emails from me about them failing to send a confirmation that my package had shipped. Then I finally got a response and surprisingly they were quick to let me know that my package had now shipped and apolo

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Over the years I have seen social applications grow from simple ideas into the go-to platforms for individuals interested in sharing their content. This is also applied to most of the leading social media services that have been slowly building up users to today, following with updates increasingly making the app fresh as the phones and resources become more advanced drawing in more registrations. When preparing a business on a social media platform, accessibility of service, audience, and influence are the qualities businesses should look for when deciding. When it comes to many different careers adaptable on social media services, the different professions require a certain social media service to approach the appropriate audience. For example, I find local business owners tend to favor Facebook for approaching from a more professional look and compatibility/flexibility with a business setup. You will also find small businesses as small as a single person to major companies pro

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When visiting an informational/social space, you want a space where it catches one’s attention but not blinding or distracting from the content. Although a dark and foggy forest seem uninviting, it allows a space with little distractions without ruining the aesthetic of your social space. Preventing your work from being bland or too confusing to maneuver around. It allows proper organization with most data and information coming from a majority of the center screen. The side-bar isn't cluttered or faded from designs, but allows a clear, clean, and professional setup. I wanted to show a part of my personality through my choice as I consider the forest at night is a much more calming view than colorful landscapes, colorful borders, and crazy designs meant to grab attention. I want to have a level of professional control over my layout when I start to post and customize my site. If I am not confused by the layout of my site I can make sure it is easy and simple for the visitor